Naturally colored cotton is Mother Nature’s softest solution for your baby’s delicate skin. Its shorter fibers make it softer than white cotton, and because it doesn’t go through the process of dying that white cotton does, it’s toxin free. In fact, it’s a centuries old solution beloved by farmers long before the word “toxin” was even invented.
Despite its superior qualities, naturally colored cotton is not widely available in the U.S. market. The vast majority of infant clothing available in the U.S. makes use of white cotton – an extremely harmful crop. 25% of the world’s insecticide usage and 10% of pesticide usage goes to harvesting it. This mainstream white cotton also requires a process that relies on toxins, bleach, and dyes to turn it white. We believe words like that don’t belong anywhere near precious little ones.
As parents concerned about the health of the world’s children and the environment, we are proud to ensure that U.S. families have access to this wonder fiber that truly is one of nature’s best products. Straight from the earth, it’s beyond organic.